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KMID : 0379220060260040843
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Journal of Korea Gerontological Society
2006 Volume.26 No. 4 p.843 ~ p.858
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A Study of Personal Value Influencing the Preference AttributeA Attributes for Tourist Destination and Conspicuous Tourism Behavior
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Kwak Jae-Yong
Ha Jeung-Soon
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Abstract
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The purpose of this study is to find out the correlation between the preference of tourist, particularly the aged for tourist according to their value and their tourism behavior. Main results of the assumptions are as follows. Assumption 1 shows that individual value has an effect on preference of tourist destination. New value factor has an effect on attractivity of nature, variety of facilities and importance of education?culture. Traditional value factor has an effect on attractivity of nature and suitableness of price. Assumption 2 shows that the preference attributes for destination has an effect on tourist’s behavior. Suitableness of price, variety of facilities and importance of education?culture have an effect on conspicuous tourism behavior.
Assumption 3 shows that individual value has an effect on tourism behavior. New value has an effect on conspicuous tourism behavior. I hope that my presenting of problems and studies will help to make an aged society to be beautiful society which can be realized true human worth and the dignity of human beings by means of the aged enjoy their senescent life pleasantly not like the past time anymore.
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KEYWORD
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individual value, the preference attributes for destination, tourism behavior, seniortourism
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